"AI and Automation is Changing User Experience."
No two customers will see exactly the same thing inside the app.
This means that the experience of a user stops being static and becomes dynamic. So how you write the app is very different as a developer because you started from a very predictable flow to one that is personalised to the user - and that is unpredictable.
Who is thinking this?
Who is developing the personalised AI experience?
Drink about it.